Amana wanted to relaunch the brand with a new tagline and simple approachable aesthetic. No nonsense with a smile.

To launch a modern refrigerator with four doors, we stop the scrolling with hypnotic symmetry. Website Content.

To launch the most premium line of KitchenAid® Built-In Refrigerators, we leaned deep into the food. Even the camera angles. Website Content.

Launching the range… that has range.

Social Content for a single feature, still needs to ignite a purchase.

Social Content that reframes features, and makes them irresistible.

Social Content meant to expand the way(s) consumers utilize a single feature.

Social Content to highlight this fridge’s organization options.

Social Content that speaks to features through relatable, desirable benefits.

Social Content for the Platinum Interior that plays up how humans “eat with their eyes”.